Cromwood Ltd providing housing services to local councils and landlords London

completed Apr 2017

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Cromwood Group partner with local landlords and housing authorities to provide ready-to-let properties for councils to use for social housing. In business over 15 years, the company has now expanded, offering additional services.

Brand design to make a strong mark

Expressing the message

Project brief:

To promote their newly formed company structure and the three specific service areas, the Cromwood team had decided to rebrand. Our task was to guide the evolution from current to new brand, with a fresh approach to the logo and a new all encompassing website.

  • consultation on branding
  • logo design for four entities
  • graphic design for office stationary
  • consultation on content planning and structure
  • website design for group of companies
  • setup of easy to use admin functions for four websites
  • initial logo idea sketches

    exploring the tree and plant concept

  • experiments with branch/tree graphic

    experiments with symmetric three leaf visual and branch/tree graphic

  • iterations on leaf visual

    experiments with leaf graphics, typography and alignment

  • final logo designs

    final logo designs in brand colours

What we did:

  • consult on brand re-design
  • design of logos for group and three sub-companies
  • design for businesscards and letterheads
  • website design for group of companies
  • development of WordPress themes
  • multi-site setup with WordPress
site view
admin view for multisite