Holding On Letting Go Supporting bereaved children & their families in Kent Rochester, Kent

launched May 2017

view site: holdingonlettinggo.org.uk

Holding On Letting Go are a charity supporting young children and their families through bereavement. Their grief support and bereavement weekends are offering a safe environment and aim to help through difficult times.

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Project brief:

With their support services ever more in demand, the Holding On Letting Go team was planning an overall refresh of their brand. Updated logo in hand, our challenge was to create a website which would do the work of this wonderful charity justice and promote their efforts. Offering help to young children, their families as well as professionals, the new site needed to be inviting and hopeful to support those in need and attract those able to help.

  • advice on site planning, content and user experience
  • new design for website using newly updated logo
  • new site to promote the service and engage with volunteers and fundraisers
  • design & production of graphics as required
  • effective CMS with easy-to-use admin
  • Type selection & colour scheme

    colour scheme based on given logo, extended with primary colours and toned blue

  • icon design

    for submenu highlights and staff section

  • visuals for core section

    for submenu highlights and section feature illustration

  • feature icons

    illustrations for help activities

What we did:

  • planning for information architecture and user experience
  • design for typography, colour and layout
  • site design
  • design & production of illustrative graphics
  • setup of custom admin functions as required
  • development of WordPress theme
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