Talk Web Design the conference for web students London

completed Apr 2014

view site:

The Talk Web Design conference is aimed at students of web – we had the pleasure of giving its title a face, and a fitting place on the web.

Brand design to make a strong mark

Expressing the message

Project brief:

The design of this logo and site needed to represent the atmosphere and spirit of the conference day. A day filled with talk about web design – a conversation between industry experts and all of us as students of the web. With such a specific target group, we had the freedom to be creative and experimental.

design goals

  • logo and brand design for event promotion
  • aimed at web students and industry
  • illustrate the speaking and sharing aspect of the conference
  • plan for creative exploration of new techniques
  • brainstorming logo ideas

    experiments with type and speech bubbles

  • branding

    colours inspired by MA and eyelearn sites, type choices, final logo and branded icon style

  • experimental new techniques

    trapezoid CSS clipping mask, planning for random appearance via varying aspect ratios

  • testing compatibility

    previewing clipping results in different browsers

What we did:

  • logo design
  • colour scheme
  • branding including type selection
  • design for profile / links
  • customisation of social media icons
  • prepare SVG for clipping masks

Also part of the brief:

Event promotion on & around the big day

Gathering people & informing your crowds

read case study

As a client on this project, I knew I didn’t have to worry about anything, all I had to do was make a few basic decisions and provide content, Prisca did the rest.

David Watson